Inbound Marketing

An Easy Strategy Using Social Media to Generate Life Insurance Leads

A lot of agents want to rank their websites in Google, but either don’t know how or don’t have the resources to do it. There are so many other ways to drive traffic to your website with more immediate results than “SEO”.  In this article, I’ll cover 1 social media strategy I’ve implemented into my […]

Life Insurance Content Marketing in 5 Minutes

Many agents always seem to have questions about SEO and with good reason too.  Who wouldn’t want a website generating leads 24/7?  However, in my experience in generating organic life insurance leads online, SEO should be on the backburner until you become a great content marketer. Before you even begin to think about SEO (which […]

Marketing Online For Life Insurance

Liran from chooseterm.com recorded a video (bottom of this post) of what it takes to market life insurance online – from anywhere. It’s not as easy as using a pretty wordpress template, writing some great articles and building a few links.  Which many agents seem to think is all it takes.  It’s much more involved. […]

Systems Driven Life Insurance Business

A lot of agents have trouble visualizing what a successful life insurance by phone business really looks like.  Are you always going to be a 1 man show?  Do you evolve into a call center?  Do you need an assistant or even a virtual assistant? What’s the best way to scale? All really good questions […]

Your BIGGEST Asset in This Business

If you want longevity in this business combined with increasing income,  the only “stable” way to do this is: Build your database of prospects. There are major ups and downs in selling life insurance over the phone, especially during the first few years. If you’re solely dependent on buying leads, every month is a roller […]

Sales Challenge Recap

SUCCESS! 4 months ago, I kicked off this blog with a sales challenge.  The goal was to document my applications with an explanation of why I used a certain carrier and/or helpful information of how I got the sale.  You can click on “Sales Challenge” under categories to see the full history. The Challenge: Submit […]

Always Be Marketing!

If you ever worked for a traditional life insurance agency (Northwestern Mutual, New York Life, Mass Mutual, etc), they tell you to “always be prospecting” when you’re not in front of clients.  As life insurance agents selling over the phone, I would say that anytime you’re not on the phone during business hours, you should […]

Life Insurance Inbound Marketing

Question for you agents:  Would you rather call leads all day or have prospects contact you? For life insurance agents, the dream is to have inbound marketing where you have a constant flow of prospects contacting you. So how in the world can one agent develop their own inbound marketing system? For the last year, […]