Integrating Direct Mail in Your Life Insurance Business

Shaun Caldwell makes a great case to implement direct mail in your business.   As the internet continues to provide increasing access to more products, the need for direct mail will grow as means to differentiate brands and sustain existing customer relationships.  In this episode we discuss”

In this episode learn:

1. The risks in relying solely on internet marketing
2. The elements of an effective direct mail campaign
3.  What an integrated direct mail approach looks like.

People in the episode:

Jeff Root: [email protected]
Shaun Caldwell: [email protected]

Mentioned on this episode:
White Pages Pro

Listening Options:

Want to help improve the show? Want to hear about a specific topic? Just want to leave some feedback?